Attention Shoppers

I go shopping the way the Navy Seals go to Pakistan: get in fast, grab what you need, get out. And hopefully you don’t run into anybody while you’re in there.

boscovThis is why “Boscoving” is so mystifying. According to a newspaper insert that showed up at my house, Boscoving goes like this: visit Boscov’s three times a week for a month and they’ll give you a meatloaf pan worth $14.99. Your visits are verified by having your flyer stamped, like a passport, to prove you were in the store.

Really? Twelve times? To Boscov’s? For a $14.99 meatloaf pan?

Wait, I have a better idea: how about I visit your store once give you $14.99 and you hand me the meatloaf pan? Then I’ll come back… oh, I don’t know, maybe when I want to buy something else.

And since I’m ranting, let me mention how irksome it is when people try to turn their brand name into a verb, but since we’re inventing new words, let me suggest a definition for Boscoving: doing something ridiculous in return for a worthless reward. Enjoy your meatloaf.

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