The Ballad of Bohack Pete

There was a kid in our town that they used to call Bohack Pete.

melon

Felix Unger, melon shopping at Bohack’s.

To those of you who grew up downstate, the Bohack name may be familiar. Bohack’s was a chain of grocery stores; it was along the same lines as A&P, back in the days when groceries were still fairly modest compared to today’s megastores. In the movie The Odd Couple, it’s where Felix Unger goes shopping.

Anyway, Pete wore sneakers that were clearly not Keds or Converse — in fact, they appeared to have no identifiable brand at all. Someone decided that such cheap and generic shoes could only have come from Bohack’s, and so he was christened Bohack Pete.

Did Bohack’s even sell sneakers? Doesn’t matter.

We’ll never know if Bohack Pete minded his nickname. I hope not, because if I remember him being called Bohack Pete, I’m sure he does too. It’s hard to say when kids became brand conscious. This story is from the 1970s — and by 1979 when I graduated high school, canvas sneakers were falling from favor and Puma and Adidas shoes were the accepted footwear.

It’s a small thing, but to kids, small things become huge things. I wish I could go back in time and tell Bohack Pete how in the future his sneakers would be the envy of hipsters everywhere.

2 Responses to The Ballad of Bohack Pete

  1. As the reluctant wearer of Sears Toughskins ‘Jeans’, 1970′s Middle School was all 9 Circles of Brand-Consciousness-Hell rolled into one.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>