Content is ruled by the free market. If people don’t like something, it goes away. TV shows that nobody watches, magazines that don’t sell, radio programs without an audience — they are cancelled, shut down, shown the door.

Stuff people hate vanishes. It’s cultural Darwinism.

The curious exception seems to be blogs, where contempt can contribute to success. This became clear while reading the nasty comments hurled at Jeanie DiNapoli of the Times Union’s Bethlehem Blog.

Ms. DiNapoli wrote recently how much she dislikes soccer and those hideous horns blown by South African fans at the World Cup . The nerve of her to criticize “the beautiful game!” This not only brought out agitated soccer supporters, but Bethlehem people demanding to know what her post has to do with the town. For example, “Dellane” wrote:

This blogger appears to be more interested in showing off to her friends that she has a blog then offering Bethlehem related information.

People that don’t like Jeanie’s writing are never shy about leaving comments, but — and here is the important part — they keep coming back again and again to re-read their snarky remarks and see if anyone responded to them. This racks up more hits. And more hits means mo’ money.

So, folks, keep going back to look at that blog post you can’t stand. Read the comments five times, ten times. Leave another nasty comment. Go back again. Your anger spins the dial on the hit counter.

52 responses to “Blogonomics

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