Build that Paywall

It’s not a surprise that the Times Union has shoved it’s popular staff written blogs behind the paywall. Steve Barnes addressed this in an apologetic post in his Table Hopping food blog, explaining that the paywall also applies to Capitol Confidential and Kristi Gustafson Barlette’s blog.

Hey, I get it, content has value.

I subscribe to the digital edition of the New York Times and get the Times Union delivered, which also gives me access to their online content. I may joke about the TU, but I still like reading an actual local newspaper — even though it may infect me with COVID-19.

And it’s all good — mostly.

But here’s the thing: if I pay for your newspaper, I should not be subjected to a barrage of trashy click-bait advertising, like what’s found on every page of the Times Union’s website. It’s full of garbage ads for nonsense websites, celebrity news, slideshows, unwanted videos that auto-play — if you’re not sure what I’m talking about, go to any story on their site and scroll down.

I believe in advertising, and legitimate ads from local and national advertisers are welcome — even targeted ads that prey upon the instincts and desires tracked by my browsing habits. What the Times Union is doing, however, is destroying the user experience for those who visit their website. Period.

Advertising is a social contract, of sorts. I’ve pointed out the relationship we agree to have with a lot of television content: I watch your ads in exchange for being informed and entertained. When the ads are intrusive and onerous? Then the contract is broken — and if I’m actually paying and still seeing all those shitty ads, shame on you.

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