Spectrum News keeps running a radio commercial for their weather that goes something like this:
“Weather in the Capital Region changes every minute — that’s why you’re lucky Spectrum news has weather every ten minutes.”
Hold up, there — I’m not Mr. Math, but aren’t you saying that the weather may change ten times before we hear about it on Spectrum News?
That’s some terrible copy.
These days, most of the weather you need is available every second, on the smart phone in your pocket. But TV weather remains popular, to the point that news stories almost seem like an afterthought. “An alien spacecraft blew up The Egg today — but first, we’re in for another hot one. Here’s Bob with the forecast…”
Weather is just one example of how all these digital platforms, streaming, and cord cutting can’t completely change stubborn viewer behaviors. If you don’t believe it, take a stroll thorough the cable world tonight. People will still sit and watch Fast & Furious 6 even when if it’s chock full of commercials — 50 minutes of commercials, to be exact. Shawshank Redemption, anyone?
Old-style, remote-in-hand TV viewing is far from dead, and that’s a good thing. What sort of world would this be if you didn’t have to wait through a commercial break to see who’s been Chopped?