I went to the Spectrum Theatre recently, and it turns out they no longer accept these pre-paid passes.
The theatre changed hands in 2015. The new owners bought the Spectrum’s funky hippy-dippy indie vibe, the art exhibits, the homey slideshow ads, the cake and cookies and popcorn with real butter, but there’s one thing they didn’t buy: a long-term commitment to honor these cards.
At the box office, I explained that it’s not cool to turn down the passes. The box office clerk explained back to me, “I can’t help you. Call customer service if you have a complaint.”
And he handed me this fortune cookie-sized piece of paper.
Landmark wants to hear from you. Or not.
The woman I talked to at Landmark was impatient with my call. I suggested that when they bought the theatre, they also bought the Spectrum’s loyal long-time customers — and their passes. “Too bad,” she said. I was obviously not the first person to bother her on this topic.
No biggy. I can afford to buy movie tickets and I’ll still go to the Spectrum.
But one more thing: the passes you and I bought may not be any good, but it turns out that the former owners — Keith Pickard, Sugi Pickard, Scott Meyer and Annette Nanes — got a nice bonus as part of the purchase deal. Keith Pickard told the Times Union:
“We have passes forever. That was negotiated. That was part of the negotiating deal — that we have movie passes for as long as Landmark is leasing the property. Don’t forget,” he added, “we’re film lovers.”
Well. that’s terrific. Too bad your long-time customers — the film lovers who patronized your business for decades — don’t get to use the passes they purchased “forever”.
Keith Pickard also said:
“We’re very happy to be a part of this, and we think Landmark will serve the community well. … The legacy is very important to all of us, and I can’t stress this enough. We feel we have a good partner for this. It’s stewardship.”
You’ve got your legacy, Mr. Pickard. And your lifetime pass.