Chick Cereal

Adults read the paper while eating breakfast. Kids read the back of the cereal box.

My taste in cereal may have grown up, back I still enjoy perusing the back panel — and what I discovered today nearly made my choke. It seems my Fiber One has become a chick cereal.

I can hear you now. “Oh, Rob, don’t be an idiot. Cereal is gender neutral.”

Sure, but how do you explain this whole Hungry Girl thing?

Hungry Girl is New York Times bestselling author and Cooking Channel host Lisa Lillien. She’s clearly a gifted marketer who has a background in TV — plus she’s married to producer Dan Schneider, who,  as creator of shows like iCarly and Drake and Josh, is often referred to as “the Norman Lear of children’s television.”

Anyway, now my Fiber One is the Hungry Girl cereal. Please, Fiber One? This stuff, considered by experts to be the cluster bomb of high-fiber cereals, is not for the faint of heart. Clocking at a gut busting 28 grams of fiber per one cup serving, it’s like Colon Blow come to life.

I shall not be deterred. Marketing deals come and go, and just as Rachel Ray no longer smiles at me from my box of Triscuits, Hungry Girl will go her merry way as well.

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