Let’s talk about this Death Wish Coffee. A large bag of the highly caffeinated brew showed up in my house recently, and in the interest of full disclosure, I didn’t pay for it. Long story.
Death Wish hit the marketing jackpot recently they won Intuit’s Small Business, Big Game contest, and all of America saw their commercial in the Super Bowl. You remember the commercial, the one with vikings rowing toward doom in a raging sea? Yeah, this one:
So, after a few days of drinking Death Wish, here are my observations.
Death Wish tastes good, at least as good as the premium store-bought ground coffee I usually brew. After two to three cups, my normal morning routine, there was definitely a noticeable and familiar effect: the feeling you get after having a little too much coffee — and I’m not sure I want that every morning.
If you were on your way to do some pillaging in your viking ship, a pot of Death Wish would be exactly the thing to put you in the mood. Having said that, if I were on my way for a day of pillaging, I’d probably go light on the coffee so I wouldn’t have to stop at every rest area along the way to pee.
Maybe with hyper-caffeinated Death Wish you could drink less coffee and get the same boost. This way you won’t annoy your fellow rowers with constant requests for pee stops — and also avoid a possible beheading.
At $20 per pound, I’ll stick with the coffee I usually drink at half the price — but I’ll save some of the Death Wish just in case. You never know when someone’s going to invite you for a day of pillaging.