Under what sort of crazy business model do you give away your product and expect to make any money?
How about in local tv and radio.
At a time when newspapers are struggling to survive, broadcasters continue to chug along. No, they don’t make the kind of cash they once did, back in the heady days before cable and the internet, but TV has adjusted to the new economics. And just like in the past, they’re profitable. How? They have a product that people like — and advertisers know that TV and radio spots are still the most effective way to reach their customers.
I don’t expect free content. For example, I gladly shell out money for my digital subscription to the NY Times. In return I get more news than I can possibly read in a single day. So, how much would I be willing to pay for a paper like the Times Union? Compared to what the New York Times provides? I’d say it’s worth about $.25 a week.
One dollar a month may sound harsh, but if you don’t agree, take a hard look at what you get every day. A handful of local stories and… what? Goofy snapshot photo galleries? Blogs? I’m not going to pay for that stuff.
In short, if you want my money, you’d better start providing more content. A lot more.