Once upon a time, shortly before election day, the marketing director of a local TV station went into the newsroom.
In his hand was the script for the election night promo — but this was no ordinary promo. Yes, it spoke of the TV station’s superior skill, experience, and prowess in providing election coverage, but it also told viewers they should get out and vote.
The eager young man brought his script to the veteran news anchor, a man known far and wide as the most seasoned and respected journalist on local television. He looked at the copy.
“I’m not reading this,” he grumbled. “If people are too stupid to vote without us telling them to do it, they shouldn’t be voting at all.”