First, sorry to bore you with another blog post about blogs.
This week, the Times Union quietly began informing bloggers that their pages are coming down on February 5. By “bloggers,” I mean local people who contribute their work for free. This doesn’t include blogs by employees, like those written by Steve Barnes and Kristy Gustafson Barlette.
Times Union Editor Casey Seiler told one blogger that the paper could no longer devote resources to managing the blogs and the problems that come along with them. In a story published on January 29, Seiler says, “Having these blogs operate on what was effectively an honor system created considerable concerns and periodic controversies over posts that exceeded our guidelines.”
Can’t say I blame him.
Back in the early 2000s, the biggest buzzy thing in media was user generated content. Newspapers thought that their readers could be anointed to serve as journalists, photographers, and bloggers. It was going to build local interest and engage more readers, and it was THE FUTURE, dammit — but ultimately, these experiments failed.
The Times Union’s “citizen blog” page remained a vestige of the user generated content craze, and it puttered along for years. Some of the blogs were pretty good, but often they sat fallow once people lost interest. It was like walking through a second hand store. You’d find some gems in there, but you also a lot of stuff you don’t need.
It seems the Times Union’s, “I don’t have time for this shit,” moment came when Rep. Elise Stefanik got her panties in a bunch over a blog post poking fun at her. The paper finally gave up, which is understandable. The economics of newspapering ain’t what they used to be, and every moment spent dealing with something stupid — like a blog that doesn’t bring in any money — is a moment that you could have spent making your product better.
There will be a lot of hand wringing over this by current and former TU bloggers. I get it, but folks, this is what happens when you hitch your wagon to somebody else’s horse. And remember, it’s not personal. It’s strictly business.