The Head, the Tail, the Whole Damn Thing…

Cheers to the Discovery Channel for pulling off a whopper.

As part of their Shark Week ramp up, this video was circulated showing a shark off the shore of Wolfe Island in Lake Ontario:

This was of special interest to me because I vacation on the island each summer; the presence of sharks would certainly spice up my kayak excursions.

The whole thing caused quite a media sensation until Discovery’s PR firm revealed it was all a big promotional stunt.

The best line to emerge from the shark panic came from Frontenac Islands Mayor Denis Doyle, who joked, “We’re going to have to get a bigger ferry.”

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