I’ve made it very clear how much I hate the annual “Jumpin’ Jack’s Drive In is opening story” done by every local TV station and newspaper.
They will all show up today and do the exact same story as they did last year and the year before that, and the year before that. The theme: spring must be here, because Jumpin’Jack’s is open. They started early today:
— WNYT NewsChannel 13 (@WNYT) March 30, 2017
How many times can you do the same %$#@ story? Oh, nevermind.
As a service to local newsrooms., here are a few new ideas to spark up your annual Jumpin’ Jack’s coverage:
- Bring a nutritionist Jumpin’ Jack’s and do a calorie estimate for various combinations of food orders. Get lots of b-roll of fat people. Include cardiac disease stats.
- Send some samples of Jumpin’ Jack’s food to a lab for bacteria counts. Follow up when results are in. Swab the doorknobs to the restrooms and condiment dispensers, too.
- People who can stand on line at Jumpin’ Jack’s in the middle of the week are obviously unemployed. Find someone with a particularly bad hard luck story and hear how Jumpin’ Jack’s brings hope to their bleak lives.
See — if I could come up with three great ideas like that in two minutes, imagine what the incredibly smart and talented people in our local newsrooms could concoct? Right?!? Go for it producers and reporters — show us that your not followers, but leaders.