It’s not because I’m craving the Trader Joe’s Shrimp with Spicy Green Curry or the deliciously crispy Beer Battered Vidalia Sweet Onion Rings. Or because I’m jonesing for that Carmelized Nut Trio. Nope. I can’t wait because I’m so fu**ing sick of hearing about Trader Joe’s.
Or could their mouths be foaming because they’re not eating enough fresh food?
Trader Joe’s is heavy on prepared packaged products — in fact, those are the things that TJ fanatics rave about. Imagine a Stouffer’s frozen dinner, except all organic and stuff. Or pretzels made without genetically modified flour — which is probably good if you eat tons of pretzels.
Industry watchers agree that Trader Joe’s is a lousy place to buy meat, bread, produce, and fish so I’m thinking it’s not a good choice for serious cooks. And if you like to cook, you would never buy a frozen dinner from anywhere, organic or not.
So what if Trader Joe’s does come to Albany? Most people will never go there. The next largest group will go there occasionally, the way they go to the co-op now and then for kicks. And a very, very, very small and elite group will practically live there.
I shopped at Aldi recently and kinda liked it. I needed $20 of canned beans and paid just $10. Like Trader Joe’s, its strength is packaged goods — and I really didn’t mind that it only helped me stretch my dollar, not my hipster cache.