Spot On

Who knew that Pomplamoose could arouse such feelings in people?

The duo — best known for their quirky covers of pop songs on YouTube — were alternately praised and damned in the local blogosphere Tuesday for appearing in some car commercials. Jeff Wilkin at the Gazette said “Yay,” while Times Union man-about-town Kevin Marshall cried out “Nay.”

There’s no denying that the cutesy couple are almost annoyingly appealing — and the Huyundai spots are so cloyingly sweet that they make your teeth hurt. It’s like cotton candy dipped in maple syrup and drizzled with hot fudge.

Huyundai shrewdly hooked its wagon to an internet sensation, and regardless of the debates over its artistic merit, it will work. And by work, I mean make people pay attention to the commercials. Does “I love Pomplamoose, “ translate into “I love Huyundai?” Yes, sometimes it does.

But if you think selling a song to a car company is selling out, you’ll really hate this:

I don’t give a hoot about youth hockey or Subarus, but using that Pogues song makes me sit up and take notice. Sneaky? Sure. Playing the Pogues says owning a Subaru makes you cool and edgy, and driving it will turn every day into St. Patrick’s Day — except maybe with hockey instead of drunken carousing.

They should have snuck in a shot of Pogues lead singer Shane MacGowan. Now that’s a guy with hockey teeth.

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