The Eagle Has Landed

Bethlehem Soccer Club

I’m no designer but there’s something about this logo on Zack’s new soccer shirt that’s a little troubling. Hmmm…what could it be? Oh, I know: it reminds me of something from NAZI GERMANY.

I’m sure that’s not the effect the Bethlehem Soccer Club was after, but there’s no denying that it has a very Teutonic feel. This graphic is a direct reference to the coat of arms of Germany, and it’s especially similar to the eagle used by their federal government. OK, fine. However, showing the eagle above a circular image, just as the Nazis displayed the eagle over a wreathed swastika, is maybe a little creepy.

Bethlehem’s teams are known as the eagles, and you have to admit, that’s one cool eagle. When I was ten me and my friends would draw pictures of World War II battles, complete with all sorts of swastika emblazoned flags and airplanes. We loved anything to do with World War II, and we would have found that logo extremely cool.

Images are powerful, and certain images carry a lasting connotation. If I showed you that eagle without the soccer ball, what would you think? And from a marketing and advertising perspective, I’m not sure that’s the icon you would pick to symbolize your company or organization.

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