TV Is Not Rocket Science

There are geniuses among us and many of them work at GE Global Research in Niskayuna, NY. Just a few miles from where Charles Steinmetz helped GE harness the power of electricity and change the world, today’s best brains are pioneering new technology that will carry us into the future. At least that’s what I thought until I read this:

Global Research also supports General Electric Co.’s NBC Universal division, which operates TV networks including NBC, Bravo and USA.The folks in Niskayuna have been helping schedule TV shows by developing software systems for the network executives who decide the lineup of shows.

Whoa! This is a little like bragging you designed the O-rings on the space shuttle Challenger.

I don’t have a PhD but I’ve seen enough rating books to know that the whole NBC schedule thing is nothing to write home about lately. My advice? Stick to the lasers, fuel cells, hover cars, and whatever else you mess around with up there. What NBC needs is some good shows —not scientific scheduling.

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