Social media? It was around long before Twitter and Facebook. Granted it moved at a slower pace; columns like this in an 1891 issue of the Altamont Enterprise contained posts that are not so much different from what we see today:
A dozen or so local towns are covered in the “Vicinity Correspondence” section, and besides word of mouth, in its day this is how small bits of news were passed about. When you think about it, “This place is now without a shoemaker,” wouldn’t be a bad tweet.
Just like today, there were certainly people who thought all this information was useless. They’d probably shake their heads and say, “Christ! I don’t care whose farm Norman Miller is going to work on any more than I care what he ate for breakfast!” That may be, but I bet most people turned to page two and read that first. It’s interesting even 125 years later.