Who knew that Pomplamoose could arouse such feelings in people?
The duo — best known for their quirky covers of pop songs on YouTube — were alternately praised and damned in the local blogosphere Tuesday for appearing in some car commercials. Jeff Wilkin at the Gazette said “Yay,” while Times Union man-about-town Kevin Marshall cried out “Nay.”
There’s no denying that the cutesy couple are almost annoyingly appealing — and the Huyundai spots are so cloyingly sweet that they make your teeth hurt. It’s like cotton candy dipped in maple syrup and drizzled with hot fudge.
[youtube=http://www.youtube.com/watch?v=4Urrej_YHio]
Huyundai shrewdly hooked its wagon to an internet sensation, and regardless of the debates over its artistic merit, it will work. And by work, I mean make people pay attention to the commercials. Does “I love Pomplamoose, “ translate into “I love Huyundai?†Yes, sometimes it does.
But if you think selling a song to a car company is selling out, you’ll really hate this:
[youtube=http://www.youtube.com/watch?v=g2sV8PRK9hs]
I don’t give a hoot about youth hockey or Subarus, but using that Pogues song makes me sit up and take notice. Sneaky? Sure. Playing the Pogues says owning a Subaru makes you cool and edgy, and driving it will turn every day into St. Patrick’s Day — except maybe with hockey instead of drunken carousing.
They should have snuck in a shot of Pogues lead singer Shane MacGowan. Now that’s a guy with hockey teeth.