Let’s talk about this Death Wish Coffee. A large bag of the highly caffeinated brew showed up in my house recently, and in the interest of full disclosure, I didn’t pay for it. Long story.
Death Wish hit the marketing jackpot recently they wonÂ Intuit’s Â Small Business, Big GameÂ Â contest, and all of America saw their commercial in the Super Bowl. You remember the commercial,Â the one with vikings rowing toward doom in a raging sea? Yeah, this one:
So, after a few days of drinking Death Wish, here are my observations.
Death Wish tastes good, at least as good as the premium store-bought ground coffee I usually brew. After two to three cups, my normal morning routine, there was definitely a noticeable and familiar effect: the feeling you get after having a little too much coffee — and I’m not sure I want that every morning.
If you were on your way to do some pillaging in your viking ship, a potÂ of Death Wish would be exactlyÂ the thing to put you in the mood. Â Having said that, if I were on my way for a day of pillaging, I’d probably go light on the coffee so I wouldn’t have to stop at every rest area along the way to pee.
Maybe with hyper-caffeinated Death Wish you could drink less coffee and get the same boost. This way you won’t annoy your fellow rowers with constant requests for pee stops Â — and also avoid a possible beheading.
At $20 per pound, I’ll stick with the coffee I usually drink at half the price — but I’ll save some of the Death Wish just in case. You never know when someone’s going to invite you for a day of pillaging.