Reports emerged from Chicago this month that in the Windy City they’re serving a frozen green concoction in dainty clear plastic “McCafe” cups topped with whipped cream and a cherry. This is what they were passing off as the Shamrock Shake. Inconceivable — but photos don’t lie.
I set out to find one of these tarted up Shamrock Shakes. After calling more than 15 McDonald’s restaurants — Â some as far away as Plattsburgh — I was unable to locate a single location serving the gentrified Shamrocks.
They were all pumping it out the same way as they’ve done since 1970.
But what about the flavor? I made an unannounced visit to the McDonald’s in Glenmont and discreetly ordered a medium Shamrock Shake. It looked exactly as it should, displaying a gentle swirl of creamy white and spring green. And the taste was just as I remembered: cool, minty, and frosty — like vanilla ice cream and peppermint.
One of the McDonald’s managers I talked to was incredulous. “They changed the Shamrock Shake? That’s nuts, everybody loves the Shamrock Shake.?”
So what the hell is going on in Chicago? All I can figure is that they’re test marketing a new way of serving up the Shamrock. This is surprising from branding masters like McDonald’s who know a thing or two about consistency. They should understand that Â you toy with an institution at your own peril.
Don’t do it, McDonald’s. Don’t do it.
BY THE WAY: Can’t find your Shamrock Shake? Consult ShamrockShake.com.