What’s better than sitting on the back deck early in the morning with a cup of coffee and the obituary page?Â I’ll tell you what: having a cigarette while you do that — but I digress.
The obits are certainly one of those things that are better on paper. Something about the ephemeral nature of newsprint that matches our own brief shelf life. That’s pretty deep, if I don’t say so myself.
But today, obits live forever online — as long as you don’t mind them served up with a few ads.
I did a completely random check to see what ads appear on the obit page and here’s what I came up with.
OK, Natalie Merchant at Tanglewood. Personally, listening to Natalie Merchant would make me feel better if someone died. Some might say her music could make you feel worse, but if it takes your mind off your grief, that’s a win-win in my book.
And PODS? Well, moving is often a byproduct of someone’s death — or at least getting rid of their stuff, so I judge both of these ads to be contextually appropriate and useful in your time of grief.
What do obits cost? Here’sÂ a rate card I got from the Times Union, and believe me, if you’re going to have an elaborate obituary, it will cost some money. A few basics:
The first 10 lines are free the first DAY that the obituary runs, the customer pays for those lines every time after that.
After the first 10 lines each additional line is $4.75 per line with an additional $16 service charge.
A line constitutes roughly 22-25 characters including spaces and punctuation.
So, they throw in the first ten lines, which is maybe 250 characters, or, less than two Tweets. Want a picture? That’s $47.50. Cash up front unless you’re a funeral home — and yes, they have procedures to prevent fake notices from being placed.
I advise you to write your own obituary. This will take a lot of pressure off your loved ones, and hopefully, they’ll publish whatever you leave behind, regardless of cost. Seriously, do you think your family is going to edit your obituary? I mean, I might do that — but remember, my edits are always to make your work better.