I write a lot of copy every week. Mostly it’s not worth $65,000 per word, but I was especially proud of this sentence: A NEW HOME FOR DOGS LIVING LIKE PIGS IN THE FILTHY HOUSE OF A NEGLECTFUL BREEDER. If dogs are living like pigs, you know things are really bad.
Now this from the amusing typo file: WHEN NEW YORK STATE BUILT THE THRUWAY, THEY PROMISED TO ELIMINATE TROLLS SOME DAY. That’s very good since there are so many bridges on the Thruway.
Here’s an especially absurd idea: SOME PEOPLE SAY THAT YOUR CAR MAKES A STATEMENT; COMING UP, THE STORY OF A CAR THAT DOESN’T JUST MAKE A STATEMENT, IT SHOUTS OUT A MESSAGE OF PEACE AND TOLERANCE. I wonder if that’s covered under the warranty?
Next, there’s something wrong here but I’m not sure what: HANSON-MANIA STRIKES THE CAPITAL REGION —AND WE FELT QUITE A SURGE OF IT RIGHT HERE AT CHANNEL 13 TODAY! OK, that’s what’s wrong: saying surge, mania, and Hanson in the same five seconds .
Finally, my favorite literary technique, good news/bad news: NICE WEATHER —BUT DANGEROUSLY DRY. LIVE AT ELEVEN.