On the Edge of Oblivion

A friend sent me an email.

Rob, I’m really surprised that you have nothing to say about the apparent demise of On the Edge. There hasn’t been new post there since August 27.

Really? This I have to see.

After some examination, it does appear that On the Edge, once one of the Times Union’s most popular blogs, is dead. Positively, absolutely, undeniably and reliably dead. Most sincerely dead, even.

The busy blog went into a skid when Kristi Gustafson left in in 2014. Her successor tried like hell, but couldn’t quite capture the tart mix of style and opinion the readers loved — and others loved to hate.

What made On the Edge a real sh*tshow was the comment section, which provided a Greek chorus for Gustafson’s high-handed pronouncements. When she left, the mob fled.

This is a great example of the ephemeral nature of blogs, and testament to how one person’s unique voice can capture an audience.

Like the loss of Metroland, it’s a loss to the local media landscape. I didn’t like On the Edge — and why would I, because as a man, I certainly wasn’t the target demo — but you’ve got to admit, it was really good at what it did.

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