People still ask me if I miss my old job. Not really. Well, yes and no. Yes, it was always interesting and it was work I excelled at, but do it today? No thanks.
But allow me to reminisce.
Early in my career, I produced cheap local commercials and we were doing a spot for Halloween Hall in Ballston Spa. Weâ€™d done a lot of shooting in the store, but this season they had a unique new item they wanted to show off: an elaborate mummy costume. This would require a special shot that could only be done back in the studio.
Our plan was for the mummy to emerge from the darkness into a beam of light â€” and to make it extra dramatic, we rented a smoke machine. Nothing makes things look cooler than a smoke machine.
We were all set â€” but someone would have to swaddle themselves in this mummy suit. Normally, Iâ€™d persuade an intern to do this, but that semester we didnâ€™t have one, so I wrapped myself up and went to work. It looked terrific â€” exactly as planned â€” and with the studio full of smoke, I got out there and lurched around doing my best Lon Chaney Jr.
Thatâ€™s when the stationâ€™s chief engineer ran in screaming.
“What is this smoke? Do you have any idea what it can do to these cameras? The PARTICULATE MATTER in this could corrode the circuit boards! Destroy the optics! How are we going to do the news in three hours with no cameras?”
Yes, we were in the same studio as used for the newscast, and in moments, a crew from engineering started disconnecting the hulking cameras and dragging them into the hallway.
It should have been funny, me standing there in a mummy suit getting yelled at, but my blood ran cold. I skulked off to my office and waited to be fired.
Later in the day, my boss, the director of sales, called me to his office. He said something like, â€œHey, no more smoke machines in the studio,â€ and sent me on my way.
Thatâ€™s the day when I learned a valuable lesson: TV stations are not run by the engineering or news departments, they are run by sales. The only media literacy lesson you need is this: itâ€™s a business â€” and if you think the media is biased, youâ€™re right. Theyâ€™re biased toward making money.