The new Domino’s campaign is hilarious. That’s the one where we see the pizza giant respond to customers who hate their product.
Some people will say this is brilliant. “Look at Domino’s being responsive to the customers! See! They’re listening to the public and taking action. Wow! Domino’s is awesome!”
Or you can look at it the way I do: Domino’s is so incredibly clueless and indifferent that they had NO IDEA people thought their pizza was awful. Either that or they didn’t care. And now? They are desperate.
The best part is their Pizza Turnaround blog, where Domino’s allows mostly unmoderated comments on their posts and a live Twitter feed. I have never seen the word “sucks” appear so many times on one page. And many of the people who comment are customers who say they liked the old recipe and can’t stand the improved pizza. A few of the 1000+ opinions:
I just ordered two boxes to try the new recipe, can you say refund. This new stuff taste â€œdisgustingâ€.
Ordered the new pizza a week ago, cheese was sliding of box was saturated with grease and the herbs were way to overpowering. Honestly tasted like something i would get from a gas station quick stop.
I loved your â€œoldâ€ pizza. After weeks of seeing you new add, I convinced my husband to give it a try. It sucked! The crust was gooey, it was the worst pizza we ever had. We each had 2 pieces and threw the rest out.
So what now, Domino’s?
Back at SUNY Plattsburgh we didn’t have the internet, so students had to be creative in expressing their distaste for Domino’s. They’d wait for the delivery man to to pull up in front of a dorm in his little Datsun pickup truck –and when he went inside with his pizza, a gang of people would run out and turn the truck over on its side. Now that’s a comment.